The building sits amongst the sprawling Alserkal Avenue complex, a contemporary arts and culture district that houses over 16 contemporary art galleries and 40 creative businesses. The district was established in 2007, and now serves as a platform for discovering the art and culture of the UAE.
The exhibition debuts new works by 10 UAE-based artists: Amna Al Dabbagh, Cheb Moha, Chndy, Dina Khorchid, Farah Al Qasimi, Flounder Lee, Nasir Nasrallah, Saba Qizilbash, Salem Al Mansoori and Shaikha Al Ketbi. Ranging from mixed media installations to photography, the exhibition shows a varied mix of contemporary artistic practices. Selecting the artists was no easy feat, with Sultan picking those who had “a tendency towards works that address the subject of communication”.
Oustanding works include Farah Al Qasimi‘s Everybody was Invited to a Party (2018), a video work inspired by a 1980s Arabic version of Sesame Street, entitled Iftah Ya Simsim. The work strips language and letters of their semantic associations, presenting them as objects without attached meanings. Searching for new opportunities between moments where communication fails, the work provokes thought about the visual and material elements of language itself.